pritesh

As the Senior Affiliate Marketing Manager at AlignerCo, I lead the planning and execution of comprehensive affiliate marketing campaigns that drive significant leads and achieve impressive ROI. With a focus on strategic partnerships with top affiliate publishers worldwide, I ensure continuous growth and success in our digital marketing efforts. My role encompasses everything from high-level strategy to detailed campaign management, ensuring our affiliate programs are optimized for maximum impact. Revenue Generation: Generated $3.5 million in sales within the first year of launching AlignerCo's affiliate program in 2019-2020, showcasing a strong ability to drive revenue growth from inception. Program Overhaul: Spearheaded a strategic overhaul of the affiliate program, leading to a 40% increase in online sales within one year, demonstrating expertise in program optimization and strategic improvements. Partnership Development: Networked and negotiated high-value contracts with top industry news publishers, blog content creators, review and comparison websites, influencers, and coupon websites. Secured over 400 new partnerships with a focus on long-term value, significantly expanding our affiliate network. Advanced Analytics: Deployed advanced tracking and analytics systems, enhancing campaign analysis and enabling a 20% improvement in cost-per-acquisition. This has allowed for more precise and effective marketing strategies. Global Campaign Management: Effectively managed and optimized campaigns across multiple leading global affiliate networks, including ShareASale, Awin, CJ, Rakuten, Impact Radius, Linkby, and Webgains. This demonstrates a robust capability in handling large- scale and diverse affiliate networks. Cross-Departmental Collaboration: Orchestrated a cross-departmental initiative to create bespoke marketing assets, boosting affiliate engagement and ensuring a cohesive brand message across all marketing channels. Ongoing Relationship Management: Conduct regular quarterly meetings with existing affiliate partners to review performance and optimize current content and positioning of the AlignerCo brand, ensuring sustained positive results. Integrated Marketing Strategies: Led a task force that integrated affiliate marketing strategies with SEO, paid ads, social media, and influencer marketing, achieving a cohesive and synergistic brand message across all channels. Participated in Affiliate World (Dubai) and Affiliate East Summit (New York) 2023 to network with industry professionals and establish new affiliate partnerships.

Agency Overview: Founded and successfully operating since 2012, Specializes in providing comprehensive digital marketing services, Manages over 100 clients across various industries and countries. Core Services: Providing 360 degree digital marketing such as eCommerce Web Development, PPC campaigns (Search, Display, Social, Native), Search Engine Optimization, Content Management Plan, Affiliate Marketing Management, Marketing Automation, Social Media & Influencer Marketing Campaign Management: Managed more than 100+ Paid campaigns, Manage & Oversees $140K monthly spend across multiple platforms such as Search, Display, Social & Native Achievements: Generated 500K+ Leads & Achieved $150+ million online sales Certifications: Google Adwords Certified Partner & Shopify Certified Developer partner Team: Handing in house team of 14 professional people team to manage various projects

Led global online sales and marketing for PXL Soft Imaging Software Products Created and executed digital marketing strategies to increase software awareness, website traffic, and online sales for PXLSoft.com and DGFotogallery.com, tailored to diverse target audiences. Managed and optimized Google and Bing search ad campaigns to maximize ROI. Manage and optimize the websites to continue, ensuring that it is visually appealing, user-friendly, and optimized for search engines. Collaboration with Industry Influencers: Partnered with photo industry bloggers and software review sites to boost software exposure. Social Media Management: Led the social media team in regular content posting, customer engagement, YouTube channel updates, and overall reputation management. Affiliate Marketing: Built successfully affiliate network with strong partnership, who has generated business of $1.2 million in 1st year Sales Achievement: created a network of 38 resellers and generated $4.7 million in online sales revenue. Oversaw the implementation team to ensure smooth delivery of OEM software tailored to client requirements. Successfully managed the Focus on Imaging 2010 exhibition in Birmingham, UK.