Job Description
At Veyl Ventures we prioritize people, pets and the planet. We partner with the very best in the health and wellness industry to bring innovative and sustainably-minded products to life. Our team of over one hundred employees spans the globe bringing unique perspectives to the table and has proven time and again it can break new ground all while efficiently scaling brands and ensuring accelerated success.
The Affiliate Marketing Manager plays a pivotal role in the success of our company’s online marketing efforts by strategizing, implementing, and managing our affiliate marketing program. In this role, you will collaborate with various teams, affiliate partners, and external agencies to drive customer acquisition, revenue growth, and brand visibility. As an Affiliate Marketing Manager, you will be responsible for:
Additional Details
This is a remote position.
Essential Duties
- Strategy Development: Develop and execute the affiliate marketing strategy aligned with the company’s overall marketing objectives.
- In-depth data analysis into metrics such as CTR, CVR, AOV, LTV with the use of Supermetrics, Big Query and Excel.
- Setting up Native ad networks such as Taboola, Outbrain, and other accounts to ensure data is being passed through correctly and being optimized as efficiently as possible.
- Partner Recruitment: Identify and recruit new affiliate partners to expand the affiliate program and maximize reach.
- Relationship Management: Nurture and maintain strong relationships with existing affiliates, providing them with the support and resources they need to be successful.
- Performance Analysis: Monitor and analyze affiliate performance, assessing key KPIs, and taking action to optimize results.
- Creative Assets: Provide affiliates with marketing materials, banners, and other creative assets to support their promotional efforts.
- Compliance and Quality Control: Ensure that affiliates adhere to company guidelines, branding, and ethical practices.
- Budget Management: Develop and manage the affiliate marketing budget, optimizing spending to achieve ROI goals.
- Tracking and Reporting: Implement tracking solutions and provide regular reports on affiliate campaign performance, identifying areas for improvement.
- Market Research: Stay updated on industry trends, competitor strategies, and emerging opportunities to adapt the affiliate program accordingly.
- Legal Compliance: Ensure compliance with all relevant laws and regulations, such as the Federal Trade Commission’s guidelines.
Requirements
- Bachelor’s degree in marketing, business, or a related field (MBA preferred).
- Proven experience in affiliate marketing, preferably in a managerial role.
- Strong understanding of online marketing channels, performance metrics, and tracking tools.
- Excellent communication and negotiation skills.
- Proficiency in data analysis and reporting tools.
- Familiarity with affiliate marketing software and platforms.
- Exceptional organizational and project management skills.
- Ability to work independently and collaboratively in a team.
- Up-to-date knowledge of industry trends and best practices.
- Strong problem-solving skills and attention to detail.
